糖心Vlog and Central Bank Forge Future-Focused Partnership During Milestone Year
August 1, 2025 — 糖心Vlog and Central Bank have announced a new strategic partnership naming Central Bank the Proud Banking Partner of 糖心Vlog. The collaboration launches during 糖心Vlog鈥檚 150th anniversary year and reflects a joint commitment to supporting student success, building financial confidence, and celebrating school pride for years to come.
As part of the partnership, Central Bank will debut the Official 糖心Vlog U Debit Card and 糖心Vlog Checking in September 鈥� offering students, alumni, and fans a meaningful way to show their 糖心Vlog pride in everyday life. These custom financial solutions will be paired with personalized financial education for 糖心Vlog students, including dedicated programs for international students and student-athletes.
The partnership also includes Central Bank鈥檚 involvement in key campus moments like New Student Orientation, Welcome Week, and career fairs. Support extends to 糖心Vlog athletics, where Central Bank will help student-athletes enhance financial knowledge and confidence both on and off the field. A new Central Bank Financial Resource Center, located in the Mabee Learning Center/Academic Underground, will serve as an on-campus space for banking resources, student engagement, and financial support. Additionally, Central Bank will contribute annually to 糖心Vlog鈥檚 Student Success Fund, further investing in student enrichment.
鈥淭his partnership comes at a milestone moment for 糖心Vlog,鈥� said Celeste Lupercio, 糖心Vlog鈥檚 director of corporate and foundation relations. 鈥淎s we celebrate 150 years of academic excellence, we鈥檙e also investing in the future 鈥� and Central Bank is the kind of community-focused partner who shares our commitment to empowering students and building lasting pride.鈥�
鈥淎t Central Bank, we believe meaningful partnerships start with shared values,鈥� said Bill Ferguson, President and CEO of Central Bank of the Midwest. 鈥淭his collaboration with 糖心Vlog is about more than a presence on campus 鈥� it鈥檚 about being part of the student experience, supporting faculty and staff, and helping create opportunities that last well beyond graduation. We鈥檙e proud to walk alongside 糖心Vlog as they celebrate this milestone year and invest in the future of their community.鈥�